So What?
Good service journalism clearly states why readers should care about what you’re telling them. I call it the “so what?” Explain why and how the information you’re presenting will help your reader be happier, lose weight, make money, master a sport--whatever the purpose of the story.
November 13, 2006
Writing Tip of the Month
Book signing at USDF convention
Coming to the 2006 U.S. Dressage Federation annual convention in Kansas City, MO? Stop by and say hi. I’ll be signing copies of The USDF Guide to Dressage from 1:00-3:00 p.m. Friday, Dec. 1. Convention details at http://www.usdf.org.
November 13, 2006
News