By Jennifer Bryant
1. Title: “Exhibit Smarts”
Subject: B-to-B guide for the equestrian-industry trade-show exhibitor
First published in: EquiSource, March 1999
Word count: 2,000
2. Title: “Take the High Road”
Subject: A safety- and comfort-minded look at top-end trucks, trailers, and horse vans
First published in: Horse Show, April 1999
Word count: 3,500
3. Title: “Pennies from Heaven”
Subject: B-to-B piece on locating venture capital for your equestrian business
First published in: EquiSource, April 1999
Word count: 900
4. Title: “How Much Bang for Your Ad Buck?”
Subject: Advertising rates and circulation trends in the competitive equine-magazine publishing industry
First published in: EquiSource, April 1999
Word count: 1,000
5. Title: “Do You Need the Internet?”
Subject: How the World Wide Web and e-commerce are affecting equestrian businesses
First published in: EquiSource, April 1999
Word count: 700
6. Title: “Rabies”
Subject: A comprehensive look at the cause, treatment, and prevention of this deadly disease
First published in: The Horse: Your Guide to Equine Health Care, July 1999
Word count: 2,500
7. Title: “Have a Safe Trip”
Subject: A guide to the latest equestrian safety gear, including accident statistics and a list of resources
First published in: Horse & Rider, August 1999
Word count: 2,700
8. Title: “The Nemesis of Navicular”
Subject: Comprehensive look (in layman’s terms) at navicular syndrome’s causes, diagnostic processes, treatment strategies, and latest research advances
First published in: The Horse: Your Guide to Equine Health Care, August 1999
Word count: 3,200
9. Title: “Sheared Heels: Nature or Nurture?”
Subject: Definition, causes, and treatments of this hoof condition
First published in: The Horse: Your Guide to Equine Health Care, September 1999
Word count: 2,000
10. Title: “Your Horse’s Limbs: Does Function Follow Form?”
Subject: Veterinary experts’ views on the links among limb conformation, performance, and soundness
First published in: The Horse: Your Guide to Equine Health Care, October 1999
Word count: 2,800
11. Title: “Read the Label”
Subject: A look at common equine-feed additives and their potential health hazards
First published in: The Whole Horse Journal, October 1999
Word count: 3,900
12. Title: “Saddle Up”
Subject: Beginner’s guide to finding and choosing a riding stable with school horses and a lesson program; original text includes a guide to New Jersey facilities (sidebar could be customized to suit your area or omitted entirely)
First published in: New Jersey Savvy Living, Fall 1999
Word count: 2,100
13. Title: “A Footwear Primer”
Subject: Introduction to the purposes of shoeing horses as well as to the most common types of horseshoes and add-on devices (clips, pads, borium, etc.)
First published in: The Horse: Your Guide to Equine Health Care, November 1999
Word count: 3,000
14. Title: “Winter Shelter”
Subject: Discussion of horses’ cold-weather shelter needs and introduction to the planning and building of run-in sheds as a low-cost and healthful alternative to stabling; includes sidebar, “Wintertime Care Tips for the Shed-Kept Horse”
First published in: The Horse: Your Guide to Equine Health Care, December 1999
Word count: 2,500
15. Title: “Licensed to Sell”
Subject: B-to-B article for equestrian retailers on the advantages of carrying brand-licensed merchandise
First published in: Western & English Today, September/October 1999
Word count: 1,700
16. Title: “Should You Dodge the Rhino?”
Subject: Introduction to the various strains of rhinopneumonitis and their causes, along with a look at conventional EHV vaccines, their effectiveness, possible side effects, and various holistic approaches to disease treatment and prevention
First published in: The Whole Horse Journal, December 1999
Word count: 3,500
17. Title: “Does Your Horse Need a Dentist?”
Subject: The whys and hows of equine dental care; includes advice on finding a qualified equine dentist and sidebars on common equine dental problems and the legal issues concerning the practice of equine dentistry without a veterinary degree or a vet’s supervision
First published in: The Horse: Your Guide to Equine Health Care, March 2000
Word count: 2,800
18. Title: “Trailers 2000”
Subject: A look at the latest research on transport stress and advice on choosing trucks and trailers that help to minimize the stresses—on humans as well as on horses
First published in: The Horse: Your Guide to Equine Health Care, March 2000
Word count: 2,900
19. Title: “Will My Horse Live After Colic Surgery?”
Subject: What to expect if your horse needs colic surgery; includes survival statistics, information on the latest advances in colic-surgery technology, possible surgical complications, costs, and surgical and major-medical equine-insurance policies
First published in: The Horse: Your Guide to Equine Health Care, May 2000
Word count: 3,000
20. Title: “Selecting an Alternative Practitioner”
Subject: Tips for finding a qualified practitioner of “alternative” veterinary medicine
First published in: The Horse: Your Guide to Equine Health Care, June 2000
Word count: 1,200
21. Title: “Alternative Therapies: Quality or Quackery?”
Subject: Respected practitioners on both sides of the alternative-medicine debate explain the most common “alternative” modalities and discuss their scientific basis and efficacy; includes “For More Information” sidebar on Web-based resources
First published in: The Horse: Your Guide to Equine Health Care, June 2000
Word count: 5,000
22. Title: “Equine Physical Therapy”
Subject: A veterinarian and a human physical therapist explore the ways that established PT principles and methods could be used to help horses recover more quickly and efficiently from certain kinds of injuries.
First published in: The Horse: Your Guide to Equine Health Care, July 2000
Word count: 2,500
23. Title: “Help Wanted”
Subject: Tips from top equine employers on attracting and keeping quality workers; includes sidebar on the legal implications of using working students
First published in: Stable Management, July/August 2000
Word count: 2,300
24. Title: “Navicular: Nightmare or Nuisance?”
Subject: Another comprehensive look at navicular syndrome, with a focus on a Paint owner who’s kept a top mount going through a series of innovative treatments
First published in: Paint Horse Journal, August 2000
Word count: 2,900
25. Title: “Jessica Ransehousen: Behind the Scenes at the Olympics”
Subject: Profile of the three-time U.S. dressage Olympian who’s also a judge and the U.S. Equestrian Team’s dressage chef d’équipe
First published in: USDF Connection, September 2000
Word count: 2,000
26. Title: ”Finding a Farrier”
Subject: How to find a qualified farrier whose expertise is well suited to your horse’s breed and equestrian discipline
First published in: The Horse: Your Guide to Equine Health Care, October 2000
Word count: 2,000
27. Title: “A Kinder, Gentler Dressage Trainer”
Subject: Profile of German-trained classical-dressage master Walter Zettl
First published in: USDF Connection, October 2000
Word count: 1,700
28. Title: “Home Sweet Barn”
Subject: A guide to the pros and cons of designing and building a barn with living quarters; includes tips from builders, architects, and barn managers
First published in: The Horse: Your Guide to Equine Health Care, November 2000
Word count: 1,600
29. Title: “Sound Training”
Subject: Introduction to the principles and practice of “clicker training” for horses; includes interview with well-known “target trainer” Shawna Karrasch
First published in: Paint Horse Journal, December 2000
Word count: 2,700
30. Title: “A Mounting Influence on the Equestrian Landscape”
Subject: Exclusive interview with Stephen Dent, owner of the English Equestrian Group (Miller Harness Co., Equestrian Products Corp. [Eisers, Foxwood Manufacturing], Whitman Saddle Manufacturing) and the Western Equestrian Group (Circle Y of Yoakum)
First published in: Western & English Today, November/December 2000
Word count: 3,300
31. Title: “English Essentials”
Subject: B-to-B guide to the latest trends and offerings in the English-riding market
First published in: Western & English Today, November/December 2000
Word count: 3,600
32. Title: “Hiring Trainers”
Subject: Advice from successful stable owners and managers on hiring trainers and instructors; includes discussion of the recruitment and interview processes and of the differences between employees and independent contractors
First published in: Stable Management, December 2000
Word count: 2,500
33. Title: “Hi-Teck Tack”
Subject: B-to-B guide to new materials in English-riding apparel and equipment
First published in: Western & English Today, March/April 2001
Word count: 1,600
34. Title: “Queen of the Dressage Frontier”
Subject: Profile of the late Lilian Wittmack Roye, a native of Denmark who was an early
dressage pioneer in the U.S.
First published in: USDF Connection, March 2001
Word count: 2,200
35. Title: “Dressage for a Good Cause”
Subject: Feature on the Eastern New York Dressage and Combined Training Association
and its large benefit show, Dressage at Saratoga (NY)
First published in: USDF Connection, March 2001
Word count: 1,600
36. Title: “Get Tough!”
Subject: Sport-psych feature on developing mental toughness, featuring tips from top
dressage experts
First published in: USDF Connection, March 2001
Word count: 1,700
37. Title: “Make an Event of It”
Subject: Intro to eventing for Paint-horse enthusiasts
First published in: Paint Horse Journal, April 2002
Word count: 2,700
38. Title: “Crash Course in the Classics”
Subject: Intro to dressage training for Paint-horse enthusiasts
First published in: Paint Horse Journal, October 2002
Word count: 1,900
39. Title: “A Dying Breed”
Subject: A look at the waning art of leather repair
First published in: Western & English Today, May/June 2002
Word count: 1,700
40. Title: “Proceed with Caution”
Subject: Diagnosis, treatment, and prevention of equine soft-tissue leg injuries
First published in: Paint Horse Journal, July 2002
Word count: 3,100
41. Title: “What’s Next?”
Subject: New-products feature for the English-riding market
First published in: Western & English Today, November/December 2002
Word count: 3,800
42. Title: “Traditional Art, Nontraditional Medium”
Subject: Profile of equine and hunting-scene artist Leslie Sorg
First published in: In & Around Horse Country, December 2002/January 2003
Word count: 800
43. Title: “English 7”
Subject: Seven trends affecting the English-riding market
First published in: Western & English Today, January/February 2003
Word count: 2,000
44. Title: “Hit the Trail”
Subject: Intro to endurance and competitive trail riding
First published in: Paint Horse Journal, January 2003
Word count: 2,000
45. Title: “What to Do, What Not to Do”
Subject: A step-by-step guide to evaluating and treating common equine injuries
First published in: Paint Horse Journal, February 2003
Word count: 2,000
46. Title: “Put the Pressure On”
Subject: Acupressure for the horse owner
First published in: Paint Horse Journal, June 2003
Word count: 2,600
47. Title: “Now, a Word from Your Sponsor”
Subject: Advice for equine-business owners on which events and causes to support
First published in: Western & English Today, July/August 2003
Word count: 1,600
48. Title: “The Dirt on Shampoo”
Subject: No-nonsense advice on whether those fancy equine shampoos really work
First published in: Tack ‘n Togs, June 2005
Word count: 1,000
49. Title: “What’s Your Riding Personality?”
Subject: Quiz to determine your personality type, with advice from a sport psychologist on
how to use the info to choose the right horse and instructor
First published in: WesternHorseman.com, August 2003
Word count: 2,000
50. Title: “Hooked on Classical”
Subject: Detailed training-focused coverage of the 2005 USDF National Dressage
Symposium with Klaus Balkenhol and Dr. Gerhard Heuschmann
First published in: USDF Connection, February 2006
Word count: 6,000 including sidebars
51. Title: “Hoof, Heal Thyself”
Subject: New findings and treatments for soft-tissue hoof-capsule injuries
First published in: USDF Connection, February 2006
Word count: 2,300
52. Title: “Why Does My Horse Do That?”
Subject: Behavior modification and its relationship to horse training
First published in: USDF Connection, February 2006
Word count: 1,300
53. Title: “Competitor’s Rescue Guide”
Subject: How-to advice for the dressage rider on handling unexpected in-the-ring situations
First published in: USDF Connection, April 2006
Word count: 3,600